Job Description
Social media is something many people use in their personal lives, but businesses are also increasingly recognising the importance of social media. Many businesses now embrace social media as part of their marketing and communications strategy and the role of a social media executive is in demand to help bring it to life. Social media executives help businesses use social media effectively to achieve their marketing goals, messages and audiences through social media. In this article, we discuss the role of a social media executive, including day-to-day responsibilities and the skills to be successful.
Responsibilities
- BA in Mass Communications, Marketing, Advertising or any related public relations degree. Previous experience in content writing and/or client servicing roles is highly desirable.
- Bilingual Candidate (Arabic & English) with a solid understanding of social media universe (Instagram, Facebook, Twitter, YouTube, Snapchat, TikTok).
- Ability to grasp brand management & product knowledge orientations, excellent written and verbal communication skills.
- Should have a fair understanding on social media campaigns.