Sales Manager

· Develops and manages sales/promotional operating budgets.

· Plans and oversees promotion activities

· Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

· Ensures effective control of promotional results and takes corrective action to guarantee that achievement of promotional objectives falls within designated budgets.

· Oversees and evaluates market research and adjusts promotional strategy to meet changing market and competitive conditions.

· Monitors competitor products, sales and promotional activities.

· Guides preparation of promotional activity reports and presents to executive management.

· Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

· Creating a trade promotional strategy and communicating this to the promotional team.

· Executing the trade promotional plan across the region.

· Driving brand awareness across various categories and products.

· Attending and presenting at trade shows and events on behalf of the business.

· Coordinating the creation and delivery of promotional materials and content.

· Managing and motivating a team of trade promotional executives. ·Reporting on data and industry trends relating to trade categories.

· Creating trade promotional plans for individual products and product ranges