Marketing Officer
Job Description
Marketing Officer – HUB BUSINESS CENTER
Responsibilities
- *Vendor Communication & Relationship Management:*
- Serve as the primary liaison between the company and external vendors related to the mobile app, including app developers, designers, and advertising partners.
- Negotiate and manage contracts with vendors, focusing on app development, maintenance, and marketing services.
- Foster strong partnerships with vendors to ensure smooth collaboration and successful project execution.
- Monitor vendor performance to ensure adherence to agreed-upon deliverables and timelines.
- *Contract Management:*
- Draft, review, and negotiate contracts related to mobile app development, marketing, and distribution.
- Ensure contracts comply with company policies, legal requirements, and industry standards.
- Maintain organized records of all contracts, including app store agreements and third-party service contracts.
- Work with legal and compliance teams to address any contract-related issues or concerns.
- *App Store Optimization (ASO) & Mobile SEO:*
- Develop and implement strategies for app store optimization to improve app visibility and ranking on platforms like Google Play and the Apple App Store.
- Optimize app descriptions, keywords, screenshots, and other metadata to drive downloads.
- Monitor and analyze app store metrics, such as download rates, user reviews, and rankings, to continuously improve performance.
- *Social Media & Community Management:*
- Create and manage social media campaigns specifically tailored to promote the mobile app.
- Engage with users on social media platforms to build a community around the app, responding to inquiries and feedback.
- Develop content that highlights app features, updates, and user testimonials to drive engagement and downloads.
- Collaborate with influencers and bloggers to promote the app and increase its reach.
- *Content Creation & Management:*
- Produce high-quality content related to the mobile app, including blog posts, tutorials, video demos, and in-app messaging.
- Coordinate with design teams to create visually appealing content that aligns with the app's branding and user experience.
- Manage a content calendar to ensure timely releases of updates, features, and promotional campaigns.
- Optimize content for search engines and user engagement within the app environment.
- *Marketing Campaigns & User Acquisition:*
- Plan and execute digital marketing campaigns aimed at acquiring new users for the mobile app, including paid search, social media ads, and email marketing.
- Conduct market research to identify target audiences and user personas for the mobile app.
- Collaborate with product and data teams to align marketing efforts with user acquisition goals and overall business objectives.
- Monitor and analyze campaign performance, making data-driven adjustments to improve effectiveness and ROI.
- *Budget Management:*
- Manage the budget allocated for mobile app marketing, ensuring efficient use of resources.
- Track and report on marketing expenses, identifying opportunities for cost savings.
- Allocate budget across various channels, such as app store ads, influencer partnerships, and content creation.
- *User Engagement & Retention:*
- Develop strategies to increase user engagement and retention within the app, including push notifications, in-app messaging, and loyalty programs.
- Analyze user behavior data to identify trends and optimize user retention strategies.
- Work with the product team to implement features and improvements that enhance user experience and satisfaction.
- *Event & Launch Coordination:*
- Plan and execute launch events or campaigns for new app features or versions, coordinating with vendors, partners, and internal teams.
- Manage logistics for app-related events, such as webinars, virtual conferences, or user meetups.
- Create promotional materials and strategies to generate buzz around app launches and updates.
- *Analytics & Reporting:*
- Track and analyze key performance indicators (KPIs) for the mobile app, such as downloads, active users, and retention rates.
- Prepare regular reports and presentations on app performance, user acquisition, and marketing effectiveness.
- *Team Collaboration & Communication:*
- Collaborate closely with the product development team to ensure marketing efforts align with app updates, new features, and overall strategy.
- Communicate marketing plans and results to stakeholders across the organization, including leadership, product, and sales teams.
- Stay informed on industry trends, competitor apps, and emerging marketing techniques to keep the app competitive in the market.
Desired Skills & Experience
- Strong communication skills
- Excellent organizational skills
- Proficiency in digital marketing tools and techniques
- Ability to analyze data and draw meaningful insights
- Creativity and design skills for creating marketing materials
- Understanding of social media platforms and trends
- Project management skills
- Ability to work well in a team
- Strong attention to detail
- Adaptability and willingness to learn new technologies and strategies.