Marketing Manager
Job Description
Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company’s reputation, and improving customer interactions. Some essential marketing functions of marketing management include managing, analyzing, and aligning with a company’s goals.
Responsibilities
- Develop a knowledge driven marketing strategy
- Translate marketing strategies into executive marketing plan
- Manage and assure execution of marketing plans
- Identify and recognize target markets
- Source and exploit marketing opportunities
- Effectively use and utilize online and digital marketing tools
- Conducts market research such as customer questionnaires, focus groups, and surveys
- Set and define KPIs to evaluate marketing strategies and activities
- Monitor and study market competitiveness