Marketing Manager | Al Futtaim Automotive | DOMASCO
Job Description
Al-Futtaim Group is a dynamic and growing company with a strong track record of success. We offer our employees the opportunity to work on challenging and rewarding projects, collaborate with talented professionals from around the world, and make a real difference in the communities we serve.
Responsibilities
- Define and manage brand positioning to increase brand power for Automotive, Electronics and Watches
- Develop advertising campaigns, media plan, contact strategy including:
- Offline media
- Digital media including website and social media strategy development
- Owned media such as POS, local special events for branches
- Brand management encompassing sponsored events, national events, Ramadan, National day, Motorsports, etc.
- Develop and pilot marketing efficiency monitoring, ROI, PDCA
- Regular updates on showroom and dealer channel branding requirements
- Monthly marketing reports on activations and results
- Liaise with Blue Rewards to list DOMASCO brands and implement loyalty offerings
- Subsidy management and initiate claims receivable from principal brands
- Define and develop all entity events for internal and external stakeholders, including media Lead brand corporate identity definition and implementation