Marketing Executive
Job Description
The Marketing Executive is responsible for developing, implementing, managing and evaluating marketing campaigns promoting the hotel’s products and services. He/she will majorly enhance brand awareness, drive web traffic, and acquire leads/customers. He/she is also responsible for developing the annual marketing plan and budget.
Responsibilities
- Responsible for managing and delivering the day-to-day marketing activities for the Hotel in line with the agreed marketing strategy, to support the delivery of hotel revenue targets.
- Responsible for the management and growth of the hotel data and the targeted use of the database.
- Contribute to the creative process from creative brief to delivery for all hotel communications, collateral and websites (both internal and external) and the creation of copy to support this in cooperation with the Wyndham Corporate Office.
- To manage and coordinate the hotel communications plan to ensure that all communications are targeted at the right audience and delivered on time.
- Ensure all activity fits into the estate communications plan to avoid duplication or over communication to the database.
- Responsible for tracking campaign success to enable us to understand the return on investment of each activity and aid future promotion plan through effective reporting.
- Responsible for planning and organisation and contribution to the creative briefing process in conjunction with the venues marketing of all photography shoots, events and promotional activity relevant to the hotel business.
- Management of design/third parties' agencies in relation to the hotel business.
- To ensure that all activity carried out is managed within the Wyndham standards.
- Ensure that the best possible rates are achieved through suppliers when ordering materials and services.
- Attend departmental meetings if required and update the corporate team on a regular base.
- Create content, artwork & flyers for hotel facilities, activities & promotions.