Marketing Communications Manager
Job Description
The Marketing Communications Manager (MCM) is responsible for overall brand development, brand performance and generating opportunities to do business (OTBs) for Honda Cars (New and pre-owned), Motorcycle, Power Product, Marine and Aftersales in UAE. Team management of direct and indirect reports, Alignment of plans, activities, and budgets to create a Brand representation in the country. Working closely with the OEM, Al-Futtaim Regional Honda companies and Marketing COE counterparts.
Responsibilities
- Develop marketing actions in line with the organization annual operational and financial target.
- Stakeholder engagement with Agency and internal divisions on smooth delivery of campaign on time.
- PR activation with the media to represent brand stories on digital and offline media .
- Structured Marketing approach for all Honda brand product line up: Cars, Motor Cycle, Power Products and Marine.
- Analytical skills to interpret the digital marketing KPIs and develop counteraction when needed. Originating and developing marketing strategy and budget cycle.
- Activating yearly marketing plan development with Brand Director, direct teams and agency.
- Brand Governance across all physical and digital environments.
- Developing and maintaining a communication scorecard, report results periodically, along with findings, recommendations, insights. Management of Creative, Media, Social.
- Events and sponsorship calendars. Full reporting of regular updates on campaign performance.
- Marketing budget management. Effective team management.