Digital Marketing Specialist
Job Description
Rresponsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.
Responsibilities
- Campaign Planning & Execution: Develop comprehensive digital advertising strategies across Meta, TikTok, Snapchat, and Google Ads.
- Define campaign objectives, target audiences, budgets, and timelines.
- Create compelling ad copy and visuals that resonate with each platform's audience.
- Set up and manage ad campaigns, including targeting, bidding, and optimization.
- Performance Analysis & Optimization: Monitor campaign performance, analyze data, and identify areas for improvement.
- Track key metrics such as impressions, clicks, conversions, and ROI.
- A/B test different ad creatives, targeting options, and bidding strategies to optimize results.
- Provide regular reports on campaign performance and insights. Platform
- Expertise: Stay up-to-date on the latest features, tools, and best practices for each platform. Research and implement new advertising techniques and strategies.
- Attend relevant industry conferences and webinars.
- Collaboration: Collaborate with marketing team members to align advertising campaigns with overall marketing goals. Work with creative teams to develop engaging ad content.
- Communicate effectively with stakeholders to provide updates and recommendations.