Digital Marketing Executive
Job Description
The candidate will manage the entirety of subsidiary’s website and ensure the UX of the website is optimized. You will also ensure that all tracking metrics are firing and working correctly. (FB Pixel, Google Tag Manager etc.).
Responsibilities
- Assist in development of marketing strategy, operations and events including digital advertising &website management.
- Digital Strategy Development: Develop and execute a comprehensive digital marketing strategy aligned with the company's overall marketing goals.
- Optimize website content and structure to improve organic search engine rankings and drive more traffic.
- Coordinate with our agency and manage paid advertising campaigns on platforms like Google Ads, Bing Ads, or social media advertising platforms to drive targeted traffic and conversions.
- Use tools like Google Analytics to track website and campaign performance, generate reports, and provide insights for continuous improvement.
- Create and optimize digital ad campaigns, including display advertising, remarketing, and video advertising.
- Identify opportunities to improve website conversion rates through A/B testing, user experience enhancements, and landing page optimization
- Stay up-to-date with the latest digital marketing trends, tools, and technologies to continually improve strategies and tactics.
- Assist marketing manager with developing strategies to enhance the UX.
- Any other job/s entrusted by the Manager from time to time.
Desired Candidate Profile
- Degree is Marketing or similar field
- 4-years Digital Marketing experience
- Thorough understanding of E-commerce
- Expert with Google Ads
- Experience in POS software
- Thorough understanding of website management and supporting web-based platforms (Wordpress etc)