Job Description
Digital marketing executive – Confidential
Responsibilities
- Plan and execute digital marketing campaigns across various channels, focusing on social media and content marketing.
- Analyze the performance of digital marketing initiatives and provide recommendations for improvements to enhance online presence.
- Collaborate with the content team to create engaging digital content that aligns with brand and marketing goals.
- Create and optimize landing pages to improve user experience and conversion rates for marketing campaigns.
- Conduct market research to identify trends, opportunities, and competitive insights for the company's products and services.
- Stay updated on digital marketing trends and industry developments to ensure company's strategies remain competitive and effective.
- Manage online advertising efforts, particularly on social media platforms, to increase visibility and drive conversions for the company.
- Track and report on key performance indicators for digital marketing campaigns, providing insights and actionable data to the marketing team.