Job Description
Responsibilities
- Executes elements of the approved digital and corporate marketing plan provided by the line manager.
- Builds digital and social media calendars for all commercial and corporate accounts under the company.
- Assesses the company's digital and social media platforms based on target segment studies and data.
- Develops digital reports for all the company's local and regional accounts. Builds a monitoring tool to ensure alignment in content, events, and tone of voice.
- Ensures digital and social media reports are data-driven with a clear analysis and insightful rationale that will ultimately support business goals.
- Supports Commercial and Corporate units’ digital accounts in building this segment with increasing followers and engagement through ongoing creative activations.
- Ensures adherence to the corporate brand guidelines by referring to the Brand Specialist across all digital platforms.
- Ensures all visuals used within the digital platforms and reels to be produced are approved and aligned within the the company's policy and guidelines.
- Tracks and reports the performance of all digital and social media activations, engagements and reach.
- Coordinates with the Corporate and Commercial teams on their social media and digital plans and requirements. This includes, all local projects and brb subsidiaries and regional projects.
- Supports the development of promotional activities and how to align whatever is offline with online presence. Ensures consistency to achieve targeted results.
- Tracks and measures all digital data and digital budget spent on promotional / sponsorship ads.
- Assists in researching and analyzing market conditions, digital trends, on going competition where feasible, and case studies.
- Ensures all content published needs to be error-free and has gone through the approval cycle prior to publishing.
- Produces 'sample' or 'mood' boards to be presented as part of content that is being produced by the design unit ( photography or videography) based on line manager brief and objective.
- Runs weekly review / summary of all website analytics, content, SEO, and social media tracking
