CRM Specialist
Job Description
The ideal candidate will possess a deep understanding of CRM strategies and a hands-on approach to leveraging Microsoft Dynamics 365 CRM to drive customer engagement, loyalty, and business growth.
Responsibilities
- Develop and execute CRM strategies to improve customer engagement, retention, and acquisition.
- Manage and optimize the use of Microsoft Dynamics 365 CRM to ensure a seamless customer experience across all touchpoints.
- Create and manage targeted marketing campaigns within the CRM system.
- Monitor campaign performance and make data-driven adjustments to maximize effectiveness.
- Design and implement loyalty and rewards programs that align with business objectives and enhance customer value.
- Analyze program performance and customer feedback to continuously improve loyalty initiatives.
- Conduct detailed customer analyses to gain insights into behaviors and preferences.
- Utilize CRM data to segment customer base effectively and tailor marketing efforts accordingly.
- Collaborate with marketing and operations teams to develop strategies that leverage CRM insights for customer retention and acquisition.
- Identify opportunities to enhance customer lifetime value and reduce churn.
- Generate and analyze reports on CRM metrics, providing actionable insights to the leadership team.
- Present findings and recommendations to stakeholders to inform business decisions.