Content Creator and Social Media Specialist
Job Description
We are seeking a passionate and creative individual to join our Marketing team as a Content Creator and Social Media Specialist. You will be responsible for developing and executing engaging content strategies across various social media platforms, website, and other digital channels to enhance our brand presence, drive engagement, and generate leads.
Responsibilities
Content Creation:
- Develop and produce high-quality, original content across various formats including:
- Compelling written content for website, blogs, social media, and email marketing.
- Eye-catching visuals and graphics for social media posts, stories, and advertisements.
- Engaging videos for social media and promotional campaigns.
- Conduct thorough research to ensure all content is accurate, relevant, and aligned with the brand voice and style guide.
- Stay abreast of current trends and best practices in content creation and social media marketing.
Social Media Management:
- Manage and curate content for all social media platforms (Instagram, Facebook, LinkedIn, etc.) ensuring consistent brand messaging and optimal engagement.
- Develop and implement social media strategies to increase brand awareness, audience reach, and website traffic.
- Monitor social media channels for brand mentions, customer feedback, and competitor activity, providing timely responses and addressing any issues.
- Track and analyze social media performance using analytics tools, identifying trends and areas for improvement.
- Collaborate with the marketing team to develop and execute integrated social media campaigns across various channels.
Graphic Design:
- Create visually appealing graphics and illustrations for social media, website, and marketing materials.
- Develop and maintain a consistent brand aesthetic across all visual platforms.
- Stay up-to-date on the latest graphic design trends and software.