Brand Manager – Niche Perfumes (Experience in Distribution)
Job Description
Brand managers are responsible for making sure that branding is consistent across advertising and campaigns. Brand managers work to ensure that a brand remains recognisable, up to date and exciting to customers. Brand managers plan ways to promote – and change the public perception of – brands.
Responsibilities
- Develops and recommends marketing and/or launch plans/strategies for assigned brands, including plans to correct shortfalls from planned results e.g., trade/consumer promotions/incentives.
- Initiates and maintains records of brand sales performance, including advertising and sale promotion spending against budget.
- Monitors distribution effectiveness and sales compliance of planned distribution; establishes and maintains records of opportunities opened and retail expansions for brands accounts.
- Initiates and maintains continuous evaluation of market data and information related to the market including competitive brands information and monitor brand performance vs. direct competitive brands.
- Liaison with principals/suppliers of brands assigned, plan and implement marketing platform, e.g., brand position, product forecast, merchandise flow, formalization of purchase orders. Keep detailed sales and stock reports etc.
- Liaison with advertising agencies to ensure production deadlines are met and planned advertising are carried out correctly.
- Excellently negotiate price, shipping/export conditions and labeling requirements per local law.