Brand Manager (FMCG)

QATAR
5 June 2024
Full Time
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Job Description

  • Develop and execute brand strategies to enhance brand equity and increase market share.
  • Conduct market research and competitor analysis to identify opportunities and trends in the market.
  • Create and manage marketing campaigns to effectively promote the brand and its products.
  • Collaborate with cross-functional teams to ensure consistent brand messaging across all channels.
  • Monitor and analyze brand performance and make data-driven recommendations for improvement.
  • Manage and allocate budget for brand marketing activities.
  • Develop and maintain relationships with key stakeholders, including suppliers, agencies, and partners.
  • Stay up-to-date with market trends and industry developments to identify new opportunities.
  • Ensure brand guidelines are followed in all marketing materials and activities.
  • Monitor and report on brand health metrics, such as brand awareness and customer perception.
Responsibilities

Develop and execute brand strategies to enhance brand equity and increase market share.
Conduct market research and competitor analysis to identify opportunities and trends in the market.
Create and manage marketing campaigns to effectively promote the brand and its products.
Collaborate with cross-functional teams to ensure consistent brand messaging across all channels.
Monitor and analyze brand performance and make data-driven recommendations for improvement.
Manage and allocate budget for brand marketing activities.
Develop and maintain relationships with key stakeholders, including suppliers, agencies, and partners.
Stay up-to-date with market trends and industry developments to identify new opportunities.
Ensure brand guidelines are followed in all marketing materials and activities.
Monitor and report on brand health metrics, such as brand awareness and customer perception.

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