Brand Manager
Job Description
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Responsibilities
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics
